JFW 2017; 4 Brand, 4 Applique Detailing in 'Fervent'

Young muslim fashion enthusiast must have familiarized with NRHxNabilia, Nadjani, Kara and Maima Indonesia, emerging brands gaining popularity online. In Jakarta, they gathered in District 12, a concept store/boutique located at fX Sudirman. 

These brands mostly captured the 'average' preferences, trend, and response of young-urban-digital savvy hijabers of fashion. Hundred thousands of social media followers, some of which supposed to be their loyal customer base, make these brands no minor in Jakarta Fashion Week 2017 runway. 

Fervent, -having or showing great warmth or intensity of spirit, feeling, enthusiasm- became the big theme for these collective show. And this exactly what brought the brands together in developing ideas and actualizing them in collection. Nature, earth elements were the central inspirations along the design process, including the detailing appliques they incorporated into collection. These appliques -mostly handmade- became the vocal points of the collection, from strand of pearls to macrame techniques. Let's find out what each brand offers.  

NRHxNabilia

Imagine yourself in the wooden beach house, and being surrounded by white-greyish sand, sea-shells and fisherman's net. These elements basically framed NRHxNabilia collection, 'Sand.Tuary'. Pearls strand also casually embedded to the outfits and scattered all over to make them more attractive, yet casual and free spirited.

Nadjani

Lorategia means garden, as suggested in Nadjani collection. Flowers was the main elements, like dandelions, bougenville, poppy and more flowers. But you can't expect colorful ones, since Nadjani translated these flowers appliques made by hand embroidery in monotone, earthy colors. Don't forget pompom and tassel to spruce up the fun. 

Kara Indonesia 

Hello sailor! Fresh palette breeze up as Kara models walked the runway. 'Ocean Saga' was the title of this ready-to-wear collection, pretty clear what story and picture the designers wanted to brought up. Details are tassel, and vintage coins and special prints on scarves, made by earth friendly printing machine, ITenun by Snapy.

Maima Indonesia

In past two years we saw Maima always deployed monochrome palette, usually grey and beige. But this season Maima released distinct and daring color palette, from turmeric yellow and flame orange, yet managed to keep in earth tone. Inspired by earthy elements of rocks, branches and roots of trees. A twist of fabric detail has been the character of this brand, and for this new collection, Maima applied a macrame technique, as a modular application and accents. 

See also:
-- Menjaga Brand Riamiranda agar Semakin Relevan dan Terdepan -- IFI Terbitkan Islamic Fashion Handbook -- JFW 2017; 4 Brand, 4 Applique Detailing in 'Fervent' -- Rani Hatta: The "Crossing" of Masculine-Feminine Looks in One Collection --