Happening Soon This December, Dubai Modest Fashion Week 2017

Fresh from successful launches in Istanbul and London, Dubai Modest Fashion Week (DMFW) debuts on 8 th – 9 th December at Burj Park, Downtown Dubai. Created by the founders of Think Fashion and Red Connect, the two-day event will showcase the latest modest fashion trends from an eclectic mix of established and emerging designers from across the globe.

DMFW is held in partnership with Emaar Properties, Name Partner Modanisa.com, Diamond Partner -MBM International and Make-Up Partner Wardah Beauty. Also supported by Dubai Islamic Economy Development Centre (DIEDC),  The Rewaq Ousha Bint Hussein-Cultural Center, Culture Partner-Dubai Culture, Knowledge Partner-Thomson Reuters, Bag Partner- Doris Dorothea, Education Partner- The College of Fashion and Design Dubai, Fragrance Partner- Ajmal Perfumes and EMFDA Partner- The Modist. 

Why DMFW?

Paving the way for the modest design movement in the Middle East and beyond, the event aims to appeal to women of all backgrounds – driving the message home that dressing modest is, above all, a style choice. In recent years, gaining momentum globally, modest-wear is fast-becoming mainstream, with international designers releasing one-off collections during Ramadan and Eid, as well as a growing number of labels launching modest ranges as part of their annual collections. Modest Fashion Weeks are now recognised as working towards coining the term “Modest Fashion” and as being a key contributor in building hype for the modest fashion industry across the globe.

What’s happening at DMFW?

The action-packed DMFW roster will include 30 fashion shows from 5 continents, 60 brand booths, interactive workshops and talks, plus fashion and art exhibitions. DMFW will also host the Emerging Modest Fashion Designer Award where one budding modest designer will showcase their collections on the runway and win an editorial with a prestigious fashion publication, as well as chance to sell the collection online. Talk schedule highlights include ‘From Nike to the cover of Vogue why representation matters’ and ‘Fashion activism, use your platform for good’ - while art exhibitions offer immersive works from award-wining artists, photographers and film makers hailing from Europe to the GCC.


Starting with a spectacular opening ceremony and the exclusive show of Modanisa.com, the weekend will see renowned brands and designers take to the DMFW runway including first slots on Friday 8 th December from Muslima Wear, Selma Sarı and Raşit Bağzıbağlı. Followed by live shows from Dubai Design and Fashion Council (DDFC) designers, Huw Roman – Japan’s leading modest fashion designer, prestigious leather bag label Doris Dorothea, iconic modest label Fllumae-USA, one-to- watch Sumayya & SSS from Indonesia. Ajmal Perfumes presenting Annah Hariri and Miss Ayshe. In addition to India’s first abaya designer Murcyleen Peerzada, famous Kuwaiti brand Anotah, as well as contemporary ready-to- wear Malaysian label, aere, and renowned German-designer Meriem Lebdiri’s brand Mizaan.

On Saturday 9 th December, luxury Australian-based brand Anjilla Seddeqi, teen brand from Canada-Yours Truly, and renowned local label Sara Al Madani presented by The College of Fashion and Design will be on show. The final day will also host an exclusive Wardah Beauty Show, featuring an array of favored modest designers worldwide; Etu, Ria Miranda, Norma Hauri, Zaskia Sungkar and Vogue Arabia’s ‘Modest Muse’ Dulce by Safiya Abdallah (UAE). 

Who’s behind DMFW?

“Modest fashion has its own talents, stars, market and capital cities, we created the event series to bring authentic modest fashion to the mainstream. After Istanbul and London, we consider Dubai the center for modest fashion in the GCC, and this December we can’t wait to celebrate modest fashion designers from around the world in this truly innovative city.” comments Franka Soeria, DMFW co-founder and co-creator of Think Fashion.

Özlem Şahin, DMFW co-founder of Think Fashion adds, “The essence of Modest Fashion Week is the global participation of ground-breaking designers, showing that trendsetting and modest fashion goes hand-in- hand. Dubai Modest Fashion Week is set to be the event of the year, championing the diversity of the industry and bringing additional business opportunities to the scene.”

Arif Ebrahim, founder of Red Connect - the organizing partner of DMFW adds “Dubai’s vital positioning within the fashion industry provides the most suited platform for Modest Fashion throughout the GCC. Recognising this positioning was imperative and we look forward to showcasing all that Modest Fashion offers in the form of the Dubai Modest Fashion Week. This is not only a trend but an emerging industry in its own that will play a huge role within the realm of global fashion.”

Dubai Modest Fashion Week will take place at Burj Park, Downtown Dubai on Friday 8 th from 3.00pm – 10.00pm and Saturday 9 th December 2017 from 11.00am – 10.00pm The Emerging Modest Fashion Designer Award (#EMFDA) celebrates an outstanding debut modest designer (established by a minimum of one year) and will be awarded by judges including; The Modist, industry specialists, Think Fashion founders and a special guest on Saturday 9 th December at 2pm.

For full event schedule and to register for free entrance, visit Dubai Modest Fashion Week: www.dubaimodestfashionweek.com

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